CLOSING KEYNOTE: How culture shapes behaviours

With multinational business (as with a pan-European conference), comes cross-cultural interaction and behavioural differences. We can easily joke about them but can we confidently manage them? Few have analysed this as seriously as Julien S. Bourrelle, a French-Canadian mover to Norway, with a background in … rocket science, actually. His findings are guaranteed to let us reflect on ourselves (which, he argues, is the right place to start when trying to understand our relations to others). He adds useful tips for when we speak to a diverse audience ourselves next time – and will definitely let us have a good laugh. Julien’s most-watched Youtube clip is approaching 2 million views and we are not surprised. In Luxembourg, meet him live.